The Basis of Market Segmentation. Segmenting is dividing a group into subgroups according to some set ‘basis’. These bases range from age, gender, etc. to psychographic factors like attitude, interest, values, etc. 1. Gender. This is perhaps the simplest and most common basis of marketing segmentation. It can be as simple as boys like action figures while girls like dolls. Although that concept still applies, the fictional line between what each gender wants blurs as there are men who Market segmentation is the process of dividing your target market into specific groups. Each group requires different products or services and needs a different marketing mix. By targeting specific markets you can promote your services more effectively rather than just targeting the “average” customer. Through market segmentation, you can communicate your message more effectively. All of this results in giving your business a marketing edge over your competitors. To determine your market Market Segmentation allows marketers to reach their target audience by 4 ways to segment customer base into demographic, geographic, psychographic and behavioral segmentation. Demographic Segmentation. Demographic segmentation is a marketing strategy that segment the market based on Age, Gender, Family Life Cycle, income, Occupation and Education. Demographic segmentation is easy to implement and very useful.